Now is the time of creating social buzz. Most professionals in the fields of social media or writing are busy rephrasing content and writing on trending topics to make their voice get heard. I know that, because I see it happening all the time, on the web and the varied social platforms. I know that, because at few occasions, or often due to a lack of time, I tend to do it too.
One thing that many people tend to do is rephrase content. So the same ideas keep getting recycled over and over again. For example, just do a search on ‘unusual facts about India’, and you will get over 10,000 results. And if you take the time to go through these, you will find that the same ten salient points stare at your face.
Is it that India just has ten unusual things about it? Or is it that writers are just too lazy to research other materials before they write? Or is it that websites find it easier to use the same content, just to push traffic to their website, rather than delivering value?
The reason could be anything. What is however important, is to create content that is new, fresh. What is important is to say new things, rather than repeat the old. Don’t just follow others blindly to get noticed. Create your own path, put across your own experiences or learnings. Your klout score may be slower to grow, your followers may be lesser, but then you will be sure that your quality is attracting quality and not just numbers.
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