Each social networking platform has its niche market. Twitter, for example, lets you update your community with current happenings in your life, that could be either personal or professional. Facebook, on the other hand, helps you to do a lot of things, especially on the personal level. You can keep in touch with old friends, colleagues and share information on your life, share messages etc. Youtube lets you share videos, while sites like Picasa allow you to create and share virtual albums.
Ranking on the top of the list is however LinkedIn, a professional networking site, that has taken the recruitment industry by storm. Statistics indicate that this site is increasing in popularity and usage. Also results from LinkedIn rank towards the top of search lists. So if you have a profile on LinkedIn, try googling your name, and chances are that it will appear on the first page of searches. Another interesting aspect for those who are planning to use LinkedIn is the fact that it lets you network to many professionals across different fields of work. Your professional information is out there for all to see and reach you. Joining groups helps too, for either getting job offers or for posting jobs, if you so wish.
LinkedIn is an important social network, and if you are not yet a part of it, then the right time to do so is now. Recruiters will be spending more on this platform this year (from 83% activity in 2010 to 89% in 2911), over traditional placement networks, so get to it while you still can.
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